Definition – What does Online Marketing mean?
Online marketing is a set of powerful tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.
Online Marketing can deliver benefits such as:
- Growth in potential –Global Reach
- Reduced expenses
- Elegant communications
- Better control
- Improved customer service
- Competitive advantage
Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM).
WAYS OF MAKING MONEY THROUGH ONLINE MARKETING
- CONTENT MARKETING
Content Marketing is where marketers try to create valuable media and content and distribute it to potential future customers. This is the good guy version of online marketing, where you mostly try to guilt people into buying.
You can use content marketing to advertise your business or get hired by other companies.
- SOCIAL MEDIA MARKETING
Social Media Marketing is where you use one or several social media channels to engage with customers, build relationships and then send them to your products and services.
You can promote your business using various social medial platforms to promote your business e.g Facebook,Whatsapp,Twitter, Instagram etc.
You can also be hired by individuals or companies to manage their social media platforms.
- SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
You can use SEO to increase more visitors in your website/blog.
Next to SEO, there’s search engine marketing (SEM), which is simply the paid version of SEO.
Marketers pay for displaying ads together with Google search results and hope to drive traffic, or rather interested people (=leads), to their product landing pages
- PAY PER CLICK ADVERTISING (OR PPC)
Pay Per Click Advertising is similar to search engine marketing, but not limited to Google and its competitors. Most social media networks let you create ads that integrate naturally into their feeds, allowing you to pay for clicks to your website.
- AFFILIATE MARKETING
Affiliate Marketing is a kind of referral marketing, where you share profits with fellow marketers, in exchange for promoting each other’s products.
GIF is one of the companies involved in affiliate marketing.
- EMAIL MARKETING
Email Marketing, which is already considered old school,but is still considered one of the most effective channels. Once your customers have given you permission to contact them, you can email them at any time, providing value and asking them to buy when the time is right.
You can already guess how big online marketing really is, as you know how huge of a space each of these categories is, taken on its own..
Network Marketing or Multi-Level Marketing (MLM) as it is called world over happens to be a fast growing phenomenon. The fact that anyone, anywhere can become a distributor and earn income from building the network without having to sacrifice any other occupation or huge investment into this business makes it very attractive for people from all walks of life to attempt at joining the network. It is estimated that in US alone over 70 percent of the Direct Selling Revenues come from Network Marketing. Though no figures are available to confirm the revenue figures at national level, over 50 million people are estimated to be engaged in Network Marketing all over the world.
Though there is no documented history of Origin of Network Marketing, generally it is believed that this concept owes its origin to ‘Nurtralite’ or formerly known as California Vitamin Company which produces food supplement products. In the early part of 1940s, the Company used to engage in Direct Selling.
The concept of Network or Multi-Level Marketing seems to have emerged accidently when the Distributors discovered that they were generating more sales for the Company by referring their friends and known people to the business opportunity available with Nutralite. At this point of time, there was no system in place to recognize and reward the distributors for their efforts in recruiting other Distributors for the company. With the realization dawning on the Distributors and the Company, the system of paying 2 percent bonus to the sponsor Distributor on the sales that were achieved by the Distributor and the network that he sponsored or built was introduced. This then led to the birth of modern day system of ‘Network Marketing’, ‘Multi Level Marketing’ or ‘Referral Marketing’.
Nutralite achieved unprecedented growth and profits in the following decades thanks to the fast growing network not only in the US but across other continents as well. In early 1960s, two men Richard DeVos and Jay Van Andel,c who were the Distributors of Nutralite broke away to build their own company which grew to be the biggest in MLM business world over called ‘Amway’. This company initially made a foray into Household and cleaning products and went on to buy Nutralite Company and merge the food supplement products into its portfolio.
Yet another distributor named Dr. Forrest C Shaklee too broke away from Nutralite at the same period that ‘Amway’ took birth and found the new Company named Shaklee dealing with Nature’s sunshine products.
Today there are several hundreds of Companies that are practicing Network Marketing or Multi Level Marketing and compensation methods to sell their products. Numerous Companies/Brands such as Forever Living Products, GNLD, QNET, Tiensh, World Ventures, Organo Gold, Avon, Tupperware, Electrolux, Discovery Toys, Herbal life, Kleenez, Oriflame, Reliv etc have been highly successful in growing their business globally using this concept of sales.
Network Marketing has caught on the fancy of people across the globe and to-date there are thousands of people who have made their millions through being a part of Network Marketing. The success stories of such millionaires from US, UK, Australia, The Far East etc. are being published as a part of the case study in Universities and other Educational Institutions as well as Direct Selling Training Institutes.
Network Marketing is also referred to as Multi-Level Marketing (MLM), ‘Referral Marketing’, ‘Network Selling etc. As the name implies, this direct form of selling involves people and building network of people as sales distributors. Typically in MLM, the individuals take up distributorship from the Company in the first instance. The distributor works as a sales person too. Selling happens through identifying and recruiting a new distributor for the network. Every distributor happens to become a buyer as well for he starts using the product for self, for family and friends. Thus the sales take place through self use as well as through the distributors who have been enrolled by the individual.
In this case the distributor focuses on increasing the network of and recruiting other distributors rather than selling the products alone. Thus with extension of distributor network and the subsequent purchases as well as recruitment done by the chain the sponsor distributors earn rebates and commissions from the Company.
The income generation happens when the distributor recruits other distributors who in turn keep recruiting further thus extending the network and each distributor turns out to become a customer and thus buys the products from the Company. With every addition of distributor to the chain and additional sales, the upstream distributors gets to earn commissions, rebates and points which amount to income.
In this set up the Company focuses on providing the Products to the Distributors as well as in providing sales training and sales kit to the distributors who are the salesmen and the processing of payments from Customers/Distributors and Commissions to Distributors. The Companies spend a lot of effort in training the sales distributors and teaching them the art of communication, of building and managing relationships as well as in providing them the product training and sales training. In this effort the Companies use audio visual media, books as well as marcom materials extensively. Team meetings, conferences, seminars and membership to various achievers’ clubs are the main stream activities that help build the spirit and participation of the individual distributors.
What attracts people to MLM is the dream of earning millions as income without having to invest large sums of money but one’s efforts and time and without having to sacrifice one’s career or other priorities of life. MLM sells the concept of an individual aspiring and achieving one’s goals through additional income generation opportunity of joining and working through the network. As there are no entry barriers, it attracts thousands to take up this activity and pursue it diligently. Success stories are widely publicized and is there for all to see, for seeing is believing and this is what drives people to join the MLM networks.
Below are some of the top personalities and what they say about network marketing.
Congratulations for Joining Global Internet Fortunes network marketing business. When getting started in network marketing and especially Global Internet Fortunes (GIF), it is important to first focus in understanding the basic skills or the basic foundation of a network marketing business. The 8 Basic Building Blocks is easy to learn and duplicate putting in mind that duplication is the cornerstone of network marketing.
Always sit with your new sign-ups and downlines and discuss the 8BBB with each of them One-on-One.
BBB 1 – THE DREAM: identify what you want to achieve
As you get started, What is your Compelling Reason for starting the business, Vision and your Dream? Without this being very clear in your mind, I almost can guarantee that you will fail in this business. The foundation of your business is your dream. Your dream is something you desire so badly that you are willing to pay any price to achieve it. This is very crucial because you cannot start something without a clear vision of where you are going. Get a piece of paper and write down your dreams NOW! This way you will never forget. Your dream makes you realize that there is something out there you want to achieve and there is something keeping you alive. Your dream is your motivating factor that will push you to success in this business. ‘If Your Dream Is Big Enough, The Facts Don’t Count’
BBB 2 – COMMITMENT: Commit to your goals, to the business, and to the system.
Commitment means making a decision and stick by it no matter what. The beauty of Network Marketing (GIF) is time flexibility but the amount of time and effort you put in determines your results. How many hours per day do you want to commit to doing your GIF business to be able to achieve your dreams? Always ask your new sign-ups this question so that you can know the amount of effort and attention to focus on each one of them. The higher his/her commitment, the more your attention to him/her should be and vice versa. Don’t over push those with low commitment but still don’t give up on them, continue working on them and bit by bit their level of commitment will grow. Also you must make a commitment to yourself to grow in this business by attending events & trainings, listening to audios/videos and reading books. Training is part of Power of Association – surrounding yourself with the right people.
BBB 3 – NAME LIST: Write down a minimum of 150 names of people you want to invite for the business.
This is the most essential task a Network Marketer needs to do. If you don’t create a name list, your chances of succeeding in this business is very low. The mental process of writing down each name and phone number is important to your growth in Network Marketing (GIF). Research has it that an average person knows more than 200 people, so write a name list of at least of 150 people. Do not prejudge anyone for that is the biggest mistake you can make in this business. Your name list should include everybody and anybody you know. Write the Cold, Warm and Hot list.
BBB 4 – THE ACT OF INVITATION & PROSPECTING: Your prospect list should keep growing daily.
Be careful not to share too much information on the phone when you call to invite a prospect. We have Non-Professional invitation I.e Invitation for your warm/hot name list and Professional Invitation –I.e the invitation for your cold market. When inviting be confident and do not panic, don’t get scared of inviting. Always remember that for any invitation, you need to have and always maintain a good posture. Come to think of it, who needs who more? Your prospects need you more than you need them. This is YOU – Good Looking, Good Smiles, and Confident with a fantastic unbelievable business opportunity which is GIF. Your invitation should be done short and sweet.
Your name list should not remain stagnant; it must keep increasing on a daily basis. You ensure this by Prospecting i.e. going out to find new people to put on your name list/ prospect list. Never underestimate anyone you meet because they could be the most powerful and strongest leader you ever recruit in your team. He/she could open a brand new market for you. Go out of your way and meet new people online in social media platforms like Facebook, Instagram, twitter, job sites, Skype, etc. You can also make friends offline and get new contacts by always having your networking radar on as ypu attend social functions, parties and interact with people on a day to day basis and get their contacts then add them to your name list.
BBB 5 – SHOWING THE PLAN: Present the plan and make it effective and be passionate.
Do not be afraid of presenting your opportunity. No presentation is wrong or right. It’s like a rubber band, you can stretch it anyhow, just make sure you don’t break it. Your presentation should include: Company Profile, Products, Compensation Plan and income Projections. The most effective is the One-on-One presentation. The first presentations can be done by your upline or have your guests attend a the GIF Business Opportunity Meeting (BOM) organized by the company while you sit, watch, observe and learn. Always edify your upline or presenters properly before you have them meet your prospects. Edification is for the business not the personality.
If you want to show the plan;
1| Determine the right Environment.
2|. avoid wining and dining with prospects, it will save you a lot of money
3| Dress smart or professional. Dress, Walk and Talk like a Millionaire.
4| always be Punctual even if your prospect is not.
5| Prospects will always want to ask you questions. Always say: ‘Please hold your questions till the end of the presentation’.
6| For One-on-One presentations, only use a paper and a pen, because it is easy and duplicable.
7| Present to at least 15 people a month consistently.
8| Your presentation should be short (45 minutes to 1hour (max).) Only extend if the prospect’s questions are intelligent.
9| Always maintain your posture, do not be desperate.
BBB 6 – FOLLOW UP : within 48 hours
It is very important to follow up on your prospects/guests within 24hrs to 48 hrs after showing theis because people may forget. So, strike when the iron is hot. Follow up allows you to handle objections properly. You can use the 3Fs strategy for their objectives, saying something like; ‘I understand the way you FEEL, I FELT the same also but this is the wonderful thing that I FOUND out’. If a prospect says ‘No’, remember the 4SW – Some Will, Some Wont, So What? Some are Waiting. But Keep them In View so that you can always invite them if there is a major event by your company or show them your progress and they are missing by not being in your team.
BBB 7 – COUNSEL UPLINE: (don’t reinvent the wheel)
This is very crucial. As a New Person in GIF or Network Marketing, before you do anything about your business always Consult your Upline/Sponsor/Inviter because this is a journey you have never traveled before so you need the guidance of someone who has and your Upline is the solution. Your working Upline is you life-line. At GIF you can consult 5 uplines above you for skills and even coaching. Golden Rule – Bad News/Negative to your Upline, Only good news to your Downlines. If you are having challenges always share with your uplines while success and great news are shared with downlines so as to motivate and encourage them to grow.
BBB 8 – DUPLICATE:
The key to success in network marketing is duplicating yourself or your effort. whatever you learn, all you know and do, always teach your downlines to do the same ASAP. Duplication is the key to success in Network Marketing or GIF. The faster you start to duplicate, the faster your success.
Now you have it! Here is the 8BBB of your GIF business. You have to make a decision to do it. Put your passion into everyday of your business. Give your 100% everyday and you will achieve your Dreams including Time and Financial Freedom.
‘Life can either be a daring adventure or nothing at all’ – Hellen Keller.
(d) select gender
Fill your personal details
Your date of birth
Read all the agreements (TICK on the small boxes on your left)
2. Click on DEPOSIT FUNDS
3. Enter the amount to deposit in Dollars
4. Pay the $35 through any of the methods provided
6. Search and select the domain name
7. Complete the process and pay from wallet
HOW TO CHANGE YOUR PASSWORD
Login to your GIF account, On the left side of Dashboard, click account settings
put your current password and your new preferred password and click CHANGE PASSWORD
HOW TO EDIT FINANCIAL DETAILS
GIF financial details include,
1. KRA PIN No
2. Your National ID /Passport No
3. Your MPESA Phone No
Editing your financial details is important since you can’t withdraw your commissions if you haven’t provided your financial details.
To edit , Login to your GIF account and click on Account Settings on the left side of affiliate Dashboard.
Then Click Withdraw Settings .
Put your KRA pin number and your ID number then tick on the MPESA box,
provide your Mpesa phone number in the space provided and in the format given eg 254712345678
click UPDATE DETAIL
HOW TO WITHDRAW CASH
To withdraw your commissions from GIF account, Login to your GIF affiliate dashboard,
At the My Money part, click withdraw cash, put the amount you want to withdraw in dollars. Withdraw with one dollar less which is the withdraw fee eg if you have 100 dollars in your account, when withdrawing put 99 dollars. SUBMIT the withdrawal.
Upon finishing the process, you will receive an email to confirm the transaction.